5 Tips for Your Facebook Fan Page
Give them what they want Guess what? When someone clicks that little like button, they actually make a connection with your brand. They’re telling you that they like your page, your brand, and what you...
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Why Social Media Won’t Kill Email Marketing
Marketers hear it all the time. There’s a lot of hype around building your social media following quickly. Some claim that a Facebook fan is becoming more valuable than an email subscriber. But don’t...
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Reaching Students On Their Mobile Phones
Students live via their smart phones. Ever heard anyone say, “I feel naked without my phone?” If a student doesn’t have his/her phone in an easily accessible location, something just isn’t right. They...
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5 Reasons You Should Care About College Students
They have money to spend Nearly half of all college students work. With tuition often covered by loans or parents, the money they do make is theirs to spend. They also carry plastic. 78% of students...
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5 Tips For Marketing to Youth
Your business has an online presence and you want to reach young consumers. You’ve thought long and hard about your marketing strategy and you’ve allocated a budget. But do you have a strategy for...
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How to Get College Women Excited About Your Brand
This is a guest blog post by Windsor Hanger, Co-founder of HerCampus.com Every CMO with a product that targets women in their 20’s wonders how to get college students to start talking about it. She...
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Generation Y: High Expectations Dot Com
Gen Y (born 1977-1994) is now estimated to be the largest consumer group in US history. At 70 to 80 million, the generation accounts for 25% of the US population. Their annual spending power already...
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What Drives Opt-Ins: Reaching Ad-Savvy College Students
This is a guest blog post by Liz Lynch from e-Dialog Today’s college students are one of the most ad-savvy generations ever. By the age of 18, today’s teen has seen, on average, 300,000 ads. And that’s...
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A Day in the Life of a College Student: How It Affects You and Your Marketing
How does your brand market to college students, and what sets it apart? Many of us are looking back on college, and trying to figure out how to capture these elusive, busy students. It can be...
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